Medicare: Understanding the Competition

This Patient Retention session is designed to provide an overview of the Medicare Advantage marketing and enrollment machine deployed to recruit seniors. Presenters will highlights key selling points to the plans and benefits.

Learning Objectives:

• Describe how Medicare Advantage plans attract and enroll seniors through targeted marketing and benefit design.
• Identify the key features and supplemental benefits that make MA plans appealing to patients.
• Explain how plan networks, contracting decisions and patient engagement can affect patient retention at CHCs.

Target Audience:

CEOs, CMOs, COOs

Presenters:

Michael Ceballos, MBA, Senior Director, Facktor

Alanna Mack, Facktor